80. Why Finance Needs to Invest in its People - with Ash Noah, CIMA & AICPA


In this episode of CFO 4.0, we have a return guest, Ash Noah, Vice President, CGMA External Relations at the Association of International Certified Professional Accountants (the Association), representing AICPA & CIMA, to talk to us about finance, mindset vs skills, and how the existing workforce needs to adapt.

In his role as Vice President, Ash serves as a liaison to CFOs and CEOs to understand how finance teams are evolving and guides the Association’s initiatives to help management accountants create more value for their organisations. 


  • The gap of perception between what a CEO wants and what a CFO thinks a CEO wants in the role
  • What are the areas CFOs aren’t focusing on, but they should?
  • How to grow the next generation of CFOs?
  • The virtual CFO and what they can bring to an organization
  • What skill sets are valuable to a CFO?

Links referenced in this episode




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